This was an exciting event for us and for our client Tourism Malaysia. It was exciting because this was the first time the company used Social Media and Digital Signage at any exhibition event.
The Idea
We were engaged to create a Digital Marketing experience for Tourism Malaysia at the Backpackers Expo 2012.
- Create a slick and engaging design to provide the WOW factor and draw attention
- Showcase Malaysia using video and imagery with a key focus on what people will experience when visiting Malaysia. It will also be used as a talking point for staff to visitors
- Use mobile technology to interact and engage. This includes the use of SMS and QR barcode scanning for visitors to obtain information
- Integrate Social Media with the solution to promote their presence in this space
The Solution
We provided an end to end solution and content that showcased and enhanced their visitors experience. The solution featured two 47″ LCD screens on portable stands that blended with the Tourism Malaysia theme . Here’s a few pictures:
Have a look at our design template and content that was used to catch every visitors attention- this also included playing audio in the background:
As you can see from the video, we included Facebook and a live Twitter Feed. Social Media rules!
Did you notice the QR code? Our solution allowed visitors to use their smartphone to scan a QR code which directed the visitors phone to the Wira Game. How cool is that! Not only that, we were able to track how many people actually scanned the QR code for reporting purposes.
Also, for this event we used our very own custom SMS solution called SMSme which allowed customers who did not have a smartphone to send the word ‘wira’ to a mobile number and they then received a SMS with a link to the Game. This meant the visitor would still have the information on their phones after they walked away from the event and play the game at home on the computer or even share this link with their friends.
The Result
The images speak for themselves. Engaged and happy visitors. Happy visitors = Successful exhibition = Happy Clients.
