Digital Solutions Integrations

What are digital solutions integrations?

Digital solutions integrations connect the information held in an external system with the display, kiosk, website or application that needs to present it. Instead of copying a room booking, directory record, timetable, roster, dashboard value or event detail manually, an agreed integration can make that information available to the configured digital experience. Advertise Me works with APIs, SDKs, databases, web services, scheduling software and business intelligence dashboards as part of custom digital solutions projects.

An integration is not simply a connection for its own sake. It should solve a practical problem for the people who manage the information and the audience who needs to see it. A room display may need to show the current and next booking. A directory may need to reflect current clinics, departments or tenants. A digital signage screen may need approved news, event or operational information. A wayfinding kiosk may need current destinations and routes. The source, access and data requirements are reviewed for each project.

Integration examples for screens, kiosks and websites

Room booking and event displays

Advertise Me has delivered an interactive solution involving Microsoft 365 room booking and digital displays. A similar project would need the relevant room data, authentication, display locations, update frequency and organisation permissions to be reviewed before development. The final screen can be designed around the information people need when they arrive at a room.

Directories and digital wayfinding

Healthcare campuses, universities, offices and shopping centres may already hold destination information in a database or business system. A custom connection can be considered when that data needs to support a directory board or digital wayfinding experience. The public interface should still use clear visitor-friendly names and provide an update process when services or locations change.

Digital signage and live information

Advertise Me offers digital signage modules for news and events, staff rosters, car park information, bed management, smart room and event boards, surveys and ePosters. An external data connection may be appropriate when the relevant information already exists in another approved system. The organisation should define what is displayed, who approves it and what happens if the source data is unavailable.

Social Wall and event content

Social Wall can aggregate selected and moderated content from supported social sources for a screen, website or event display. An event project may also combine social content with ePosters, event schedules, sponsor messages and a video wall. The available feeds and moderation workflow depend on platform access and the agreed configuration.

How Advertise Me approaches custom integrations

First, we define the audience need and the information that must be shown. Next, we identify the source system, available API, SDK, feed, export or database access and the fields required. We then plan the interface for the screen, kiosk or website, including labels, search, status information, refresh behaviour and fallback content. The connection is tested with representative records before the project is handed over.

Every integration needs an owner. The organisation should know which system is the source of truth, who can change the data, who approves the public presentation and who responds if information appears incorrect. A room booking display, a directory and a public announcement may have different owners and different review schedules. Documenting that responsibility helps the system remain reliable after launch.

Data, access and fallback planning

Access and security requirements should be discussed with the organisation’s IT team and the owner of the external platform. The integration should request only the information needed for the experience, use the access method approved for the project and have a clear process for changing or removing credentials. The final technical approach depends on what the source system makes available.

A connected display should also have a useful fallback when a network, source service or record is unavailable. A directory may show an approved general message, while a room display may show the last verified information or ask visitors to check another source. The correct behaviour is agreed around the data and the risk of outdated information.

Digital solutions integrations FAQs

Can Advertise Me integrate with existing software?

Advertise Me can assess APIs, SDKs, databases, web services, scheduling systems and business intelligence dashboards. Feasibility depends on the system’s access, documentation, permissions and data.

Can you connect Microsoft 365 room bookings to screens?

Advertise Me has delivered a portfolio project involving Microsoft 365 room booking and digital displays. A new project requires its own access, room data and display review.

Can an integration update digital signage automatically?

It can where the source provides suitable access and the project includes an automated update workflow. Approval, privacy, data quality and fallback rules should be defined first.

Do you build custom interactive web solutions?

Custom interactive web solutions are part of Advertise Me’s digital solutions offering. The interface and technical scope are planned around the users, device and information involved.

Where does Advertise Me provide integration services?

Advertise Me is based in Sydney and supports digital solutions integrations for Australian organisations. Contact the team with the system name and desired experience.

When to use an integration or a managed content workflow

Not every digital display needs a custom connection. If information changes occasionally and an authorised staff member can approve it, a managed digital signage workflow may be the simplest option. If information changes frequently, already exists in a reliable system and needs to appear in more than one place, a digital solutions integration may reduce repetitive work. Advertise Me can help compare those approaches during project discovery.

For example, an event notice may be scheduled manually, while a room booking display may need current booking data. A small directory may be managed by a communications team, while a larger directory may need an approved database connection. The right choice depends on how often the information changes, the risk of it becoming outdated, who owns the source data and what access the source platform provides.

Integration planning checklist

• Audience: identify who will use the screen, kiosk, website or application.
• Source: document where the information is stored and which system remains the source of truth.
• Fields: specify the names, statuses, dates, images or other values that need to be displayed.
• Access: confirm APIs, SDKs, feeds, exports, permissions, authentication and network requirements.
• Refresh: decide how often data should update and whether a human approval step is required.
• Fallback: define what the audience sees when the source or network is unavailable.
• Ownership: identify who corrects source data and who manages the public display.
• Testing: test missing values, changes, long text, permissions, screen sizes and real user journeys.

This checklist applies whether the destination is a digital signage screen, digital wayfinding kiosk, directory board, Social Wall, ePosters system, video wall or custom interactive web solution. The technical build is only one part of a reliable integration; the operating agreement around the data is just as important.

Integration support after launch

After an integration goes live, staff should know which system owns the information, how to report a problem and what to do if a source platform changes. Documentation can record the connection, fields, refresh process, fallback content and support contacts. A later review can check whether the data remains accurate and whether the audience interface still reflects the organisation’s needs.

Advertise Me can discuss training, support, monitoring and future changes as part of the agreed digital solutions project. If the original source system is replaced, the integration can be reviewed rather than assumed to continue unchanged.

What should I send when requesting an integration quote?

Provide the system or platform name, the information you want to use, the destination display or application, update frequency, sample data, user groups and any IT or security requirements. This gives the team a practical basis for assessing an existing module, supported connection or custom build.

Start a digital solutions integration discussion

To begin, tell us what information you need to display, where it is currently stored, how often it changes and who needs to use the result. Include any existing API documentation, sample records or access requirements that can be shared. Advertise Me can then discuss whether an existing module, supported data connection or custom integration best fits the project.