Inform visitors of where to go with Directory Boards
What we delivered
At Advertise Me, we were proud to partner with our existing client Liverpool Hospital to provide an innovative digital signage solution that enhances wayfinding for visitors and patients alike. Our project involved the installation of a state-of-the-art digital directory board (players and software), strategically positioned at the main entrance of the hospital, making it an eye-catching focal point for all who enter. Navigating a hospital can often be daunting for visitors, especially during stressful times.
The solution was designed to present directory information clearly so visitors could identify services, tenants, departments, or destinations.
Delivery checklist
- Delivered a digital directory board solution for Liverpool Hospital Main Entrance
- Configured a digital directory board for the site
- Structured destination information so it was easier to search and browse
- Configured the experience for patients, visitors, staff, and healthcare teams
- Supported clearer visitor movement through the site
- Supported a professional, easy to manage result for the client
Digital wayfinding is most valuable in buildings and precincts where visitors need confidence, speed, and clear directions.
The challenge
The challenge was to simplify navigation in an environment where visitors may not know the layout or where to find the right destination.
The experience needed to reduce confusion, support self service, and make destination information easy to understand at a glance.
The solution needed to suit the environment, be simple for people to understand, and give the client a practical way to manage information after the initial installation or launch.
Key requirements
- Clarity: Destinations and directions needed to be easy to understand quickly.
- Usability: The experience needed to support people who may be using the system for the first time.
- Flexibility: The setup needed to support current requirements while allowing room for future updates.
- Reliability: The solution needed to perform consistently in the live environment.
- Content control: Directory and map information needed to remain accurate as the site changed.
Our approach
We focused on clear destination structure, simple navigation paths, and a user experience that could support people moving through the space.
The interface and content structure were shaped around the existing project requirements so the final experience felt purposeful and easy to follow.
How the experience worked
- Project context was reviewed: We considered the site, audience, content needs, and the role the solution needed to play.
- The experience was configured: Directory content, map information, and destination paths were configured for the location.
- Users engaged with the solution: Visitors could search, browse, and identify where they needed to go.
- The client retained control: The client could update destination and directory information when required.
- The outcome was ready for everyday use: The final result supported clearer communication and a more professional experience.
From a user perspective, the experience needed to be clear, direct, and easy to trust.
| Project area | What it supported | Client value |
|---|---|---|
| Directory display | Structured tenant, department, service, or destination listings | Makes directory information easier to scan |
| Directory information | Departments, services, tenants, rooms, or points of interest | Keeps location information structured and easier to maintain |
| Content management | Updates, changes, and ongoing content control | Helps the client keep information current without unnecessary friction |
Result and client value
The completed wayfinding solution gave visitors a more direct way to find the information they needed and helped the site present navigation in a more professional format.
It also created a more polished experience for the people interacting with the content.
What worked well
- Visitors had a clearer way to find destinations
- The digital directory improved self service navigation
- The content was presented in a clear and professional format
- The solution supported the needs of patients, visitors, staff, and healthcare teams
- The project created a practical digital experience for the client
The value of the project came from combining the right digital touchpoint with content that was easy to manage and understand.
Portfolio recap
This portfolio project shows how digital wayfinding can support visitor confidence and reduce friction in physical spaces.
- Service delivered: Digital Signage - Directory Boards
- Project focus: Liverpool Hospital Main Entrance
- Industry: Healthcare, Hospital
- Main benefit: Clearer directory information in a digital format
- Client outcome: A maintainable directory board for visitor communication
It is a practical example of using digital tools to make information easier to access and manage.
Frequently Asked Questions
- What solution was delivered for Liverpool Hospital Main Entrance? Advertise Me delivered a digital directory board solution designed around the needs of the project and the people using it.
- What problem did the project help solve? It helped visitors find destinations more easily and reduced the need for manual directions.
- How did the solution support users? It gave patients, visitors, staff, and healthcare teams a clearer way to access information, interact with content, or complete the intended task without relying on printed material or manual processes.
- What made the solution practical for the client? The solution organised destination information into a digital format that could be maintained as site details changed.
- What types of projects are suited to this approach? This approach suits hospitals, education campuses, government buildings, commercial precincts, markets, and public venues with multiple destinations.
