Social Wall – Deakin University Events

What we delivered

Advertise Me was engaged to provide a social media solution for Deakin University. Deakin University used Social Wall at several events at their main campus. The Social Wall solution was used to display social media posts from the main account and also hashtags posted from visitors and students attending the event. The solution was designed to bring social content into a digital experience that could support events, campaigns, or community engagement.

Delivery checklist

• Delivered a social wall solution for Deakin University Events
• Configured social content for digital display
• Created a moderated experience suited to the event or campaign
• Configured the experience for event attendees, delegates, and organisers
• Helped increase visibility of audience generated content
• Supported a professional, easy to manage result for the client

Social walls work well when organisations want to make audience participation more visible and encourage shared engagement.

The challenge

The challenge was to present social content in a controlled, professional, and useful way for the event or campaign environment. The client needed a solution that would be easy for users to understand and simple for the team to manage after delivery. The solution needed to suit the environment, be simple for people to understand, and give the client a practical way to manage information after the initial installation or launch.

Key requirements

• Clarity: Information needed to be easy to read, understand, and act on.
• Usability: The experience needed to feel straightforward for first time users.
• Flexibility: The setup needed to support current requirements while allowing room for future updates.
• Reliability: The solution needed to perform consistently in the live environment.
• Content control: The client needed a manageable way to keep content accurate.

Our approach

We focused on moderation, presentation, and the way social content would appear to the audience. The interface and content structure were shaped around the existing project requirements so the final experience felt purposeful and easy to follow.

How the experience worked

1. Project context was reviewed: We considered the site, audience, content needs, and the role the solution needed to play.
2. The experience was configured: Social sources, moderation settings, and display presentation were configured for the project.
3. Users engaged with the solution: Participants could see approved social content become part of the shared experience.
4. The client retained control: The client could keep the solution useful by updating content when required.
5. The outcome was ready for everyday use: The final result supported clearer communication and a more professional experience.

From a user perspective, the experience needed to be clear, direct, and easy to trust.

Result and client value

The completed social wall helped bring audience activity into the digital experience and made engagement more visible. It also created a more polished experience for the people interacting with the content.

What worked well

• Audience content became part of the digital experience
• The display supported a more engaging event or campaign
• The content was presented in a clear and professional format
• The solution supported the needs of event attendees, delegates, and organisers
• The project created a practical digital experience for the client

The value of the project came from combining the right digital touchpoint with content that was easy to manage and understand.

Portfolio recap

This portfolio project shows how a social wall can support audience participation and live content presentation.

• Service delivered: Social Wall
• Project focus: Deakin University Events
• Industry: Education University
• Date and location: 2018 #DUCB 2019 #DEAKINVC Deakin University, Melbourne - Victoria Australia
• Main benefit: More visible audience engagement
• Client outcome: A controlled social content display for the project

It is a practical example of using digital tools to make information easier to access and manage.

Frequently Asked Questions

• What solution was delivered for Deakin University Events? Advertise Me delivered a social wall solution designed around the needs of the project and the people using it.
• What problem did the project help solve? It helped the client make audience generated content visible in a controlled and professional format.
• How did the solution support users? It gave event attendees, delegates, and organisers a clearer way to access information, interact with content, or complete the intended task without relying on printed material or manual processes.
• What made the solution practical for the client? The social wall was configured around moderation and presentation requirements so the client could control what appeared on display.
• What types of projects are suited to this approach? This approach suits events, conferences, campaigns, venues, education programs, and organisations that want to showcase social engagement.