Displaying dynamic and interactive scientific posters at conference events
Gold Coast Convention & Exhibition Centre, Gold Coast - Queensland Australia
What we delivered
We have successfully implemented our ePosters solution at various events and conferences, and we're excited to add another to our list. This time, the event took place in Gold Coast, Queensland, where we provided a comprehensive solution that included interactive kiosks as well as integration with a mobile events application. The solution included displaying each research posters and the ability for visitors to vote.
The experience was planned so delegates and organisers could manage research poster content in a cleaner digital format.
Delivery checklist
- Delivered an ePosters solution for Wounds Australia 2024 Conference
- Prepared an interactive poster browsing experience
- Supported search, browsing, and poster content discovery
- Configured the experience for event attendees, delegates, and organisers
- Helped reduce reliance on printed poster displays
- Supported a professional, easy to manage result for the client
ePosters are especially useful for conferences and research events where attendees need to explore many poster presentations at their own pace.
The challenge
Conference poster areas can become crowded and difficult to navigate when content is only available in a traditional printed format.
The digital experience needed to help attendees find relevant content quickly while giving organisers a more modern way to present poster sessions.
The solution needed to suit the environment, be simple for people to understand, and give the client a practical way to manage information after the initial installation or launch.
Key requirements
- Clarity: Information needed to be easy to read, understand, and act on.
- Usability: The experience needed to feel straightforward for first time users.
- Flexibility: The setup needed to support current requirements while allowing room for future updates.
- Reliability: The solution needed to perform consistently in the live environment.
- Content control: Poster content needed to be organised so attendees could find and open relevant presentations quickly.
Our approach
We focused on making poster discovery simple, with clear browsing paths and an experience suited to busy event environments.
The interface and content structure were shaped around the existing project requirements so the final experience felt purposeful and easy to follow.
How the experience worked
- Project context was reviewed: We considered the site, audience, content needs, and the role the solution needed to play.
- The experience was configured: Poster content, browsing flow, and access points were configured for the event.
- Users engaged with the solution: Delegates could browse and open poster content through the digital experience.
- The client retained control: Organisers had a clearer way to present poster content before, during, or after the event.
- The outcome was ready for everyday use: The final result supported clearer communication and a more professional experience.
From a user perspective, the experience needed to be clear, direct, and easy to trust.
| Project area | What it supported | Client value |
|---|---|---|
| Poster browsing | Research poster discovery and viewing | Makes poster content easier for delegates to explore |
| Event experience | Digital access to conference poster material | Creates a more modern alternative to printed poster walls |
| Content management | Updates, changes, and ongoing content control | Helps the client keep information current without unnecessary friction |
Result and client value
The completed ePosters solution helped attendees access poster content more easily and supported a more polished conference experience.
It also created a more polished experience for the people interacting with the content.
What worked well
- Delegates had a clearer way to access poster content
- The poster experience supported the flow of the event
- The content was presented in a clear and professional format
- The solution supported the needs of event attendees, delegates, and organisers
- The project created a practical digital experience for the client
The value of the project came from combining the right digital touchpoint with content that was easy to manage and understand.
Portfolio recap
This portfolio project shows how ePosters can modernise research presentation and make poster content easier to browse.
- Service delivered: ePosters Interactive Digital Posters
- Project focus: Wounds Australia 2024 Conference
- Industry: Healthcare, Events
- Main benefit: Easier access to research poster content
- Client outcome: A modern digital poster experience for event attendees
It is a practical example of using digital tools to make information easier to access and manage.
Frequently Asked Questions
- What solution was delivered for Wounds Australia 2024 Conference? Advertise Me delivered an ePosters solution designed around the needs of the project and the people using it.
- What problem did the project help solve? It helped make poster content easier to browse and reduced the limitations of traditional printed poster displays.
- How did the solution support users? It gave event attendees, delegates, and organisers a clearer way to access information, interact with content, or complete the intended task without relying on printed material or manual processes.
- What made the solution practical for the client? The poster content was structured around a digital browsing experience that could be configured for the event requirements.
- What types of projects are suited to this approach? This approach suits medical, academic, healthcare, and research based conferences that need an efficient way to present poster sessions.
