Many businesses nowadays are more than likely to have a website. In fact, it will be hard to find businesses without one. But while websites are well and good and extremely useful, why is it that not many businesses have mobile applications? Just like websites were created to cater to the mass majority that owned personal computers and laptops, now the mass majority holds a smartphone in its hands, so why shouldn’t businesses have mobile applications? The only reason behind this is that businesses overlook the potential a mobile application holds. They deem it useless and a waste of energy and resources, when the fact is, mobile apps can help businesses. Below are the primary reasons why:
Promotion & potential Customers
With a mobile app, you are, in a way, connecting to potential customers sitting literally in the palm of their hand. Mobile applications are a great way to offer something to customers without it making a dent in your business, such as coupons. Mobile apps allow businesses to interact with customers, in their location, making it an attractive point for the user.
Mobile applications allow businesses to engage with consumers by ways that can really turn viewers into customers such as location based marketing, full interaction, and usefulness for the viewers, too. Sure, the development is pretty hard but the potential having mobile applications holds for businesses makes the effort worth it.
Customer Service
Every customer wants customer service and wants it well and responsive. For businesses, offering customer service is difficult but it is necessary. Mobile applications make customer services extremely easy for the businesses to offer and equally easy for the customers to make use of. With mobile applications, businesses are only making it easier for themselves.
More Online Customers
If businesses want to or have extended offering products and services online, they can extend their online following even more with mobile applications. This will enable customers to easily browse and understand (and possibly buy) the products/services, especially the ones who do not have time to use a laptop/computer and do all their work from their phones.
Users Often Hate Browsing Websites on Phones
It takes more data, takes more time, and more often than not, the text of websites on phone browsers is too small to read. The conclusion – people give it up all together, thinking it is not worth it. This makes businesses lose potential customers – to engage everyone just right, a mobile application is important so you know your reach is extending out to everyone.
